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Arcade Fire in a 'Reflektive' Mood

Image courtesy of Merge Records/Anton Corbijn (via ABC News Radio)
Image courtesy of Merge Records/Anton Corbijn (via ABC News Radio)

It looks like Arcade Fire is indeed behind the ‘Reflektor’ advertising and graffiti campaign that’s been making waves internationally over the last few weeks.

The campaign involves a circle filled with a series of diamond shapes each containing a letter of the word.  The image was apparently drawn graffiti-style in a number of public places, and images of the campaign have been collected on Instagram .  Now apparently the latest item in the viral campaign -- a banner hanging on a building near the corner of Lafayette and Grand streets  in Manhattan -- connects the band to the symbol, reports Rolling Stone .

The banner also suggests that something significant is going to happen at 9:00 pm on September 9.

It’s not clear whether Arcade Fire’s new album will be called Reflektor , however.  What we do know is that the band will release its fourth album on October 29 and that it was produced by James Murphy of LCD Soundsystem .

Copyright 2013 ABC News Radio

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